"O, what has caused this great commotion, -motion, -motion, Our country through? It is the ball that’s rolling on for Tippecanoe and Tyler too." Like the William Henry Harrison campaign of 1840, the Barack Obama campaign has been at the cutting edge of using social networking media. My column for today's Rocky Mountain News, "Twitter and Text Your Way to Victory," looks at innovative use of media in 2008, and in the past. It's mostly based on an interview with Chris Hughes, the 24-year-old wunderkind who is Obama's Director of Online Organizing. I suggest that Obama's brilliant use of social networking was a sine qua non of his victory.
William Henry Harrison, Barack H. Obama, and Social Networking