I used the word "pitch" intentionally.
Judge Jackson, in spite of the findings of the appellate court, continued to deny that [he was biased against Microsoft] and insisted that any perception of bias in the minds of observers was created by Microsoft. His statements were a response to several evasive tactics Microsoft used at the trial, including falsifying video evidence, non-responsiveness on the stand, and denying allegations contained in evidence
If you visit websites about video games, or women's lingerie, or cars, I think that indicates you are interested in those subjects and would probably prefer to see ads on those subjects.
Presupposing that you want to see ads at all (which most of us don't),
what makes you think I want my kids (who can very easily see the screen over my shoulder) seeing things related to websites that I might visit after they go to bed?
We don't need ads to get free stuff. Firefox is free and it helps me eliminate ads.