McDo and La France Profonde:

This witty article in Slate, How McDonald's Conquered France, has sold me on Mike Steinberger's new book, Au Revoir to All That: Food, Wine, and the End of France, from which the article is drawn. Were you aware, for example, that "by 2007, France had become the second-most profitable market in the world for McDonald's, surpassed only by the land that gave the world fast food"? But the article, and presumably the book, walk through the strategy by which McDonald's French managers persuaded the French public that McDo was, indeed, French. Amazon one-click, here I come.