NY Times Needs a New Columnist:
So you do you think should replace William Kristol? If I were at the Times, I would hire five columnists instead of one -- paying them very little, because hey, they're getting terrific exposure -- and promise them that their columns would be posted on the Times website and then considered for inclusion in the paper version. I would then pick the best column written that week for inclusion in the paper version. Over time, a great columnist might emerge from the pack. And even if no great columnist emerges, at least you would avoid the problem of columnists who have the gig and are just coasting.