The Volokh Conspiracy

Some Steps to Reduce the Copycat Effect:

The publicity given to an attention-seeking mass murderer tends to lead to other mass murders, as detailed by Loren Coleman, author of the book "The Copycat Effect." In today's column for the Rocky Mountain News, I suggest some guidelines for media coverage of publicity-seeking killers, to at least reduce somewhat the media's contribution to the copycat effect.

yclipse (mail):
I agree with yours, but I would also suggest that the murderer's name and personal details should not be provided. Just identify him as, let's say, "a 32-year-old man from Chicago" and let it go at that. One major benefit: no more interviews with neighbors saying what a nice guy he was and how they cannot understand why he would do this, etc., etc.
12.15.2007 2:48pm
Oren:
What utter nonsense. Dancing around the facts of the case only confirms in the mind of the killer that he has a dangerous power that the establishment is attempting to suppress.

Furthermore, publishing his incoherent screed probably does more damage to him than benefit by removing any trace of sympathy in the general population.
12.15.2007 3:20pm
Bruce:
Taking a quick look at the blog, it appears to be a collection of anecdotes, some of which follow each other. Has there ever been a systematic study that shows that, given crime X at time T, similar crime Y is N% more likely to occur within the relevant media market within one week as compared to the base weekly rate? If so, what's the N? Is it statistically significant? I worry that the support here for the "copycat effect" is a bunch of sensational news clippings.
12.15.2007 3:30pm
Tom Crispin:
There was an excellent science fiction novel on this theme a number of years ago: "Soft Targets" by Dean Ing. It dealt with media glamorization of terrorists rather than domestic mass murder, but the point is the same.
12.15.2007 3:41pm
MM2 (mail):
The less that you report, the more people will begin telling stories in their minds. Look at the comments at Michelle Malkin's site or FreeRepublic or HotAir both during the crisis and afterwards, yet before the killer was identified.

There were a lot of people who were blaming "Sudden Jihad Syndrome" or islamic terrorists as a whole. Even afterwards, there were more than a few comments at sites like these looking for a muslim connection

Do we really want everybody out there with an agenda able to spin these situations into conspiracy theories? That may cut down on copycats, but it will only increase hysteria as people jump to conclusions about what the media or the government is hiding.

Unhinged right wingers will decide that he was an illegal immigrant with a muslim connection. Unhinged left wingers will decide that he was a born again gun nut who was brainwashed in a Jesus camp. Eventually these will become the narratives and anything less than full disclosure by the police will fail to satisfy them. Even then, people will be convinced that something is being held back. Just look at the JFK assasination for what contradictory information and lack off full disclosure can do to the facts.

Besides, this still does not change the fact that school shootings are rare and church shootings are rarer still. Changing policy around events that are, statistically, incredibly unlikely is foolish at best.
12.15.2007 3:45pm
Thoughtful (mail):
Oren: What utter nonsense. Dancing around the facts of the case only confirms in the mind of the killer that he has a dangerous power that the establishment is attempting to suppress.

But in the large majority of these situations, the killer is already dead, so further delusions of grandeur are not at issue. Copycatting is at issue


Furthermore, publishing his incoherent screed probably does more damage to him than benefit by removing any trace of sympathy in the general population.

??How much of a trace of sympathy do you think the general population has for a mass murderer before learning he has also written an incoherent screed??
12.15.2007 4:33pm
Oren:
Thoughtful - suppressing the facts demonstrates to would-be copycats that we are afraid of them. There is nothing more empowering to a sociopath than his victim's fears.

As far as sympathy goes, I know quite a number of people that were somewhat understanding, if not sympathetic, to the VTech shooter before the truth came out.
12.15.2007 4:38pm
Lively:
I like knowing all the details involving a crime. It helps me prepare in case I ever have to face it. I like to know what the guy looks like, why he did it, what his suicide note said, the more info to me the better.

I agree with yclipse who said skip the interviews with the neighbors. Gets on my nerves too.
12.15.2007 4:54pm
Sean M:
Call him "the coward?"

I'm not saying we need to be neutral between killers and victims, but "the coward" seems both inapt and overly politicized, albeit in the name of good results.
12.15.2007 5:00pm
Krahling (mail):
I second MM2's comments. You see the same effect any time a news report omits the race of the criminal from a story. In the absence of facts, many will rely on their assumptions or prejudices. Mr. Kopel's suggestions seem about right.
12.15.2007 5:34pm
plaindave (mail):
We're cutting the media way too much slack here. They intentionally cover these stories in such a way as to emphasize the dark and scary menace posed by the wackjob, simply to increase their own circulation/viewership. They refer to the loon as a "gunman" or "armed intruder," emphasizing their power, they run any piece of garbage the nutcase decided he wanted to be remembered by, and they allow the freak to capture the consciousness of the entire nation, albeit for a short time. How can this not have an enticing effect on teenagers and others who feel powerless and maligned?

I concur with the RMN article that recommended that the media refer to the perps as "coward" or some other perjorative but accurate term, such as "sad misfit." Many of these folks were English majors; I'm sure they can develop an appropriate vocabulary on the topic if they so desire.

The media holds objectivity as their highest value. I think the value of human lives saved should trump objectivity when the truth is not compromised and their is no policy or other issue to be debated.

I certainly have compassion for the mentally ill. But when they take other lives, I think they forfeit the privilege of having us talk nice about them after they're gone.
12.15.2007 5:49pm
PersonFromPorlock:
I have on any number of occasions submitted letters to the editors of various papers calling for a federally mandated seven day waiting period before sensational mass murders can be reported across state lines, as a sort of 'cooling-down' period. Oddly enough, they never get published. ;^)
12.15.2007 6:17pm
Sean M:
I'm now sure how "coward" is "pejorative but accurate." A coward is defined as "a person who shows fear or timidity." On its face, that doesn't apply to mass killer. One might claim it does in a, 'They feel so bad about themselves that they need to hurt others therefore they are cowards,' but that's not accurate. That's a philosophical point that may or may not be accurate at all.

And on a broader scale, won't 'coward' be seen for what it is? A politically loaded term used in situations like these?
12.15.2007 6:24pm
John Burgess (mail) (www):
How about if they're just referred to as 'Loser'? 'A**hole' won't make the censors' cut, but it'd be equally accurate.
12.15.2007 6:32pm
Oren:

I have on any number of occasions submitted letters to the editors of various papers calling for a federally mandated seven day waiting period before sensational mass murders can be reported across state lines, as a sort of 'cooling-down' period. Oddly enough, they never get published. ;^)


Prior restraint is not an option.
12.15.2007 6:36pm
Clayton E. Cramer (mail) (www):

I worry that the support here for the "copycat effect" is a bunch of sensational news clippings.
It is, but not in the way that you mean. We know of at least one mass murder that was "copycat effect" because the killer left copies of existing news coverage of the previous mass murder underlined in red--and he even swapped guns to be more like Patrick Purdy. See my paper published some years back in the Journal of Mass Media Ethics. While the graphs don't demonstrate copycat effect, they do demonstrate that gun mass murders got about 9x the coverage in Newsweek and Time that non-gun mass murders received, as measured by square inches per dead body.
12.15.2007 8:19pm
Thoughtful (mail):
I think Clayton means "square inches of newsprint per person killed". "Square inches per dead body" sounds pretty revolting as a measure...
12.15.2007 9:02pm
Michael A (mail):
Sean M, I believe that coward is accurate. When these shooters are confronted they tend to commit suicide rather than fight. It takes very little courage to shoot an unarmed person it's another matter when they are faced with determined resistance.
12.15.2007 11:13pm
Anonymo the Anonymous:
For those advocating a guideline against publishing the killers' names, are you limiting that to cases in which the killer is already dead? (In his column, Mr. Kopel's point #4 -- do publish a gruesome photo of the dead killer -- implies this, but it wasn't made explicit elsewhere.) Because if the alleged murderer isn't dead and is standing trial, I think the public's (and the accused's) interest in an open judicial process trumps everything else. I would be very wary of keeping the defendant's name from the public, which could impair someone's ability to evaluate or contribute useful evidence about the case or point out some irregularity in the trial.

That doesn't strictly apply to situations when the murderer is dead, and I'm just thinking out loud here, but can we think of some circumstances where keeping even a dead killer's name from the public might be a significant boon for someone (whether the government or a third party) looking to frame an innocent person for the crime? Or somehow conceal details (like the identity of surviving conspirators or an ideological motivation) that the public does have an interest in knowing?

Not to mention, a norm against naming the killer creates a cartel problem, in economic terms -- anyone who breaks ranks and publishes the name when others don't could enjoy greatly increased readership/audience, and it only takes one defector to destroy most of the value of the cartel. This risk could be minimized by a strong public sentiment against publishing, but it would need to be nearly universal. That's one reason why the taboo against publishing the names of sexual assault victims works (most of the time), because virtually everyone agrees on it. For murderers, I don't think it would hold that well, particularly with today's decentralized media.

Bottom line, even if it is desirable I just don't see this succeeding without legal enforcement, which would not only be found unconstitutional by most American courts, but would also require changes to public records laws that could set dangerous precedents for withholding information.
12.15.2007 11:14pm
Moron Number One:
How long can these acts be viewed as empowering if the public response is always nothing but pure contempt? After a shooting, just answer, "We don't care what his name was, we don't care what his cause was, we just cremated the pathetic loser's corpse and flushed the ashes down the toilet. It's unfortunate that his mother didn't have an abortion."

Loners, lunatics, terrorists . . . handle 'em all the same. Burn them, dump them, and never identify them or their causes to the public.
12.15.2007 11:15pm
PersonFromPorlock:
Oren:

Prior restraint is not an option.

Oh, the Brady Bill is precedential.
12.16.2007 8:09am
David Chesler (mail) (www):
IIRC, the original reports on the Omaha emo asshole had him wearing scary camo, until the surveillance photos were released, revealing he was wearing scary black.

In this case the photos were newsworthy.
12.16.2007 10:06am
loki13 (mail):
Clayton,

I am interested in how you define "mass murders" (as opposed to, say, serial murders). If we use (what I had assumed) to be the common definition of mass murders- many people, one event, I am confused... how many non-gun killings are there that fit into this definition?

In other words, how often does one individual kill more than four people at a single event absent a firearm in the US? What are they using? Knives? Bats? Poison?

Or are you including multiple perpetrators/multiple events in your definition of mass murder?
12.16.2007 10:48am
Oren:

Oh, the Brady Bill is precedential.

Yeah, especially when it comes to newspapers.
12.16.2007 10:49am
loki13 (mail):
Clayton-

Read you article. In addition to a possible sample size problem, the choice appears to be guns v. arson.

I think that speaks for itself. there's a mens rea difference. Arson is rarely done with the intent of killing people. To use the example of Escudero (one of three, BTW), he set a fire to scare people in a labor dispute, and it went out of control... typical arson.

Contrast that with (as you point out) Lizzie Borden. People are more scared of the psychopath who singles them out with an (axe, gun) than the byproduct of a fire that wasn't meant to kill them. Although sometimes you get big coverage because fire is scary (see Great White concert).

(The second case- Playland- fits a a little better in terms of the mens rea, but then your sample size is one)
12.16.2007 11:01am
Just Dropping By (mail):
I agree with MM2. Suppressing information about events like this merely facilitates spin by politically-motivated individuals, both left and right. This is amply demonstrated by the sort of conspiratorial rumor-mongering that one finds in authoritarian countries where exactly the sorts of voluntary restrictions Kopel proposes are imposed by government fiat. Furthermore, the evidence for the so-called "copycat effect" is so weak (after all, even if someone claims they were inspired by coverage of the original event, you have to prove that they wouldn't have committed a similar crime anyway) that this sort of restriction is unjustifiable.
12.16.2007 11:35am
Clayton E. Cramer (mail) (www):

I am interested in how you define "mass murders" (as opposed to, say, serial murders). If we use (what I had assumed) to be the common definition of mass murders- many people, one event, I am confused... how many non-gun killings are there that fit into this definition?
The article explains this. Happyland Social Club: 87 people killed because one guy, angry at his girlfriend, bought $1 worth of gasoline, poured it in the front entrance, and lit it.

The incident in Puerto Rico was labor union organizing that involved setting a fire to an occupied building. There were 98 people killed.

After the period that my study considered, there 168 (or 169, depending on how you count the "spare leg") killed in Oklahoma City with a truck bomb. And there have been a number of large death tolls from bombings over the years--one back in the 1920s where an upset person blew up a school board meeting.
12.16.2007 11:41pm
Clayton E. Cramer (mail) (www):

I think that speaks for itself. there's a mens rea difference. Arson is rarely done with the intent of killing people. To use the example of Escudero (one of three, BTW), he set a fire to scare people in a labor dispute, and it went out of control... typical arson.

...

(The second case- Playland- fits a a little better in terms of the mens rea, but then your sample size is one)
Since the usual media excuse for why things that are unusual get media coverage--while things that are common do not get media coverage--The New York City arson mass murder should have received big coverage because it was so unusual--but didn't.
12.16.2007 11:43pm
Clayton E. Cramer (mail) (www):
Thoughtful writes:

I think Clayton means "square inches of newsprint per person killed". "Square inches per dead body" sounds pretty revolting as a measure...
Yup, that's what I meant. And reading the news accounts was pretty revolting as well. Especially when it became apparent that at least one of these murderers got the idea as a result of reading Time's grossly disproportionate, and probably politically motivated coverage of Patrick Purdy's murders.
12.16.2007 11:45pm
ChrisPer (mail):
Commenters seem to be missing the point. There is a clear link between thes acts; media reports provide instruction AND rewards of many million dollars publicity. The mass shootings are a form os suicide, and doing what the bad guys says is nto a realistic option.

We need to remove the glamour. THis is ALREADY DONE for normal suicides, and it has been shown effective because the media DO follow the guidelines, and when they don't - a whole lot of traceable copycat suicides occur.

People here are concerned about restraint on free speech, but consider speech which incites racist violence - is that protected? It is well demonstrated that this kind of speech can be removed by professional standards of behaviour without formal censorship. And maybe of some victims and families held the irresponsible journalists to account it would change.

As far as the quality of evidence goes, the work of Phillips et al (1980) spikes in suicides, auto and aircraft accidents demonstrated the effect well for reporting suicides. Coleman's book demonstrates that the plural of anecdote is not data - but he has a HELL of a lot of strong anecdotes. The best we could do would be to try the guidelines Kopel has proposed, and see what happens.

I might add that in this context, restrictions on 'scary-looking' guns start to become meaningful. Cramer in 1993 showed how these losers copy each other, and I suggest that the media culture in Australia took on the idea that 'guns have been fixed', and probably that false media view is why we have not had a similar massacre for ten years. The obvious exception was at the height of the Washington sniper publicity.
12.17.2007 12:19am
Fogies:
Only law professor nerds and lawyer dorks would think that potential serial killers care about what's on the front page of the newspaper.

The only thing that matters to these young killers is TELEVISION. They want to be on television.

And they want the security store camera footage of their rampage up on YouTube.

Get with the times. Focus on the actual problem.
12.17.2007 12:03pm
DeezRightWingNutz:

It takes very little courage to shoot an unarmed person it's another matter when they are faced with determined resistance.


That's true if you want to live, but I don't think "fighting to the death" takes courage if you're willing to commit suicide. Especially when it's fighting to what would likely be a relatively painless death.

On a related note, I agreed with Bill Maher that the 9/11 terrorists weren't cowards, and couldn't believe so many of that I normally agree with couldn't grasp that if someone isn't a coward, it doesn't mean he's a hero. The hijackers were evil, twisted zealots, but I don't see their behavior as cowardly. It's as if someone did a biography on Mengele that described his high aptitude in the life-sciences while a schoolboy, and then the author being chastised for being a nazi sympathizer.
12.17.2007 8:11pm