Two ways to support the troops:

1. Silly string.

The indispensable Strategy Page reports:

...Militarily, Silly String is useful for troops doing room-to-room searches, who have to contend with booby traps (IEDs, or Improvised Explosive Devices). Before entering a room, they can squirt the stuff inside. If it lands on the floor, the room is likely to be clear of trip wires. But if the stuff hangs in the air, it may have snagged on a nearly invisible wire (sure, the troops might be able to spot the wire if they peer carefully into the room, but this might not be possible in the presence of armed folks with hostile intent).

There's a major problem getting enough Silly String to the troops. It isn't in the Department of Defense (DoD) standard supply basket (which is perhaps just as well, or a can might run several hundred bucks, because of all the special rules applying to military acquisition, and the tendency to customize things for "military use.") Some unit commanders have reportedly been using their discretionary funds to secure supplies. But for the most part, the troops have been relying on Mom to supply them, writing home to send some. This isn't easy, as Silly String comes in aerosol cans, which cannot legally be shipped by the Postal Service or commercial mailing services.

The "queenpin" of Silly String Supply To The Troops is Marcelle Shriver, who has a son in Iraq. She arranges shipments of Silly String to her son's unit and other units. Donations can be sent to her, c/o St. Luke Church, 55 N. Warwick Rd., Stratford, NJ 08084.
2. American Snipers

This fine organization donates sniper accessories (scopes, rangefinders, special slings compatible with body armor, etc.) to American snipers serving in Iraq and Afghanistan.

It would be better, of course, if soldiers did not need to supplement their military-issue equipment, but I suspect that there hasn't been a major war in American history in which some soldiers have not supplemented their standard equipment.