A Pretty Easy Question:

As I type this, the VC is featuring an ad for the movie Fast Food Nation, which asks, "Who do you think is harmed most by fast food chains: the animals; the workers; or the consumers?"

Hmm, unless McDonalds et al. are paying for the slaughter of workers and consumers, grinding them up, cooking them, and serving them in their restaurants, I'll have to go with "the animals."