What Should You Do When Someone Incorrectly Cites Your Academic Work?

At CoOp, Lawrence Cunningham ponders how academics should respond when someone else incorrectly cites their work.

Wonderful as it is to be cited, being cited incorrectly poses a dilemma. If your article is referenced for a proposition it does not support, what should you do? Should you alert the author of the piece or the editor of the journal? Should you ignore it? Should you correct the reference the next time you publish on the topic?

It’s a good question, and something I’ve wondered about myself.